Haydon Bray, global CEO of Audience Precision.
Audience Precision has unveiled Precise360, a platform underpinned by consumer behavioural data that provides a full media strategy guidance system and improves agency efficiency.
The Sydney-based global media consultancy and technology business has spent the past seven years building a suite of proprietary tools and refining the technology platform, including attention scores for video, with its inhouse team of technologists and data scientists.
Precise360 delivers quality improvement, greater audience connection and engagement, attention scores for video, faster campaign builds, integrated metric calculators, a global process, plus much more.
Haydon Bray, Audience Precision’s global CEO, said: “We have created something, from what we are aware, that multinational media agencies have been unable to do, anywhere in the world.
“We apply a focus on consumer behavioural research which delivers psychographic audiences. Then we deep dive into 40,000 datapoints on the behaviour, preferences, beliefs, and marketing touchpoints of those audiences, delivering actionable marketing insights. We use those insights to plan and buy media across any digital or offline media channel delivering higher connection and attention scores, regardless of budget.”
Audience Precision has built a global business that develops and manages global campaigns in 30 countries for clients including Warner Music, RM Williams, Lyre’s Non-Alcoholic Spirits and L’Occitane.
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