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BankSathi: By blending technology and human interaction, BankSathi is taking fintech to India’s hinterlands

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Sahil Dubey was scared to buy financial products online. “I was not familiar with financial jargons. I found these things excessively complicated because of a language barrier. I was also frightened about becoming a victim of internet fraud,” says the Ghaziabad-based owner of a small kirana shop.

So, he never gave it any thought until a chance meeting with an advisor of BankSathi, an online platform that sells various financial products. After

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