The deal comes after it came out that the Obamas and Spotify had decided not to extend their exclusive podcast partnership beyond the end of 2022. According to a Bloomberg report , the family wanted an agreement that would see their content distributed widely across various platforms, and that’s what this deal with Audible will allow the Obamas to do. It will also let the couple take a more behind-the-scenes role in future productions, a request that Spotify reportedly met with pushback when it came to their recent negotiations.
“At Higher Ground, we have always sought to lift up voices that deserve to be heard — and Audible is invested in realizing that vision alongside us,” former President Obama said. “I’m looking forward to partnering with them to tell stories that not only entertain but also inspire.”
Audible did not disclose the financial terms of its agreement with Higher Ground. The Obamas’ previous deal with Spotify was rumored to be worth around . That partnership produced with Barack Obama and Bruce Springsteen, as well as The Michelle Obama Podcast. The latter was among the most popular original podcasts Spotify released in 2020.
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